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A - Directly Below is the component_web_with-purchase-recency Wrapper w/ a 'Never' Segment

The espot copy in the component_web_with-purchase-recency wrapper below should change out based on purchase history. It has one piece of content assigned to all purchase recency options except 'Never' (or 'Any') + one piece of content assigned to the 'Never' purchase recency option + one piece of 'Fallback' content.

A - Directly Below is the Existing Espot

Below is the espot that should display in the component_web_with-purchase-recency wrapper above if you have fulfilled an ecomm order in the last 52 weeks.

A - Directly Below is the Prospective Espot

Below is the espot that should display in the component_web_with-purchase-recency wrapper above if you haven't fulfilled an ecomm order in the last 52 weeks.

A - Directly Below is the Fallback Espot

Below is the espot that should display in the component_web_with-purchase-recency wrapper above if you are signed out or somehow do not fall into any of the purchase history segments used in the component_web_with-purchase-recency wrapper above.

B - Directly Below is the WPR 1.1.0 Wrapper w/o a 'Never' Segment

The espot copy in the WPR 1.1.0 Wrapper below should change out based on purchase history. It has one piece of content assigned to all purchase recency options except 'Lost' and 'Never' + one piece of content assigned to the 'Lost' purchase recency option + one piece of 'Fallback' content.

B - Directly Below is the <26 Espot

Below is the espot that should display in the WPR 1.1.0 wrapper above if you have placed an ecomm order within the last 25 weeks.

B - Directly Below is the 26+ Espot

Below is the espot that should display in the WPR 1.1.0 wrapper above if you have placed an ecomm order over 26 weeks ago.

B - Directly Below is the Fallback Espot

Below is the espot that should display in the WPR 1.1.0 wrapper above if you are signed out or somehow do not fall into any of the purchase history segments used in the WPR 1.1.0 wrapper above (such as if you have 'never' placed an ecomm order).