The simple power of a cookie to elicit smiles was the inspiration. Unsatisfied with all of the big company, junk-filled alternatives, and unwilling to compromise on taste, Michigan mom Elaine Surnow was determined to build a better cookie for her family and friends. Based on a family recipe and made with ingredients you can pronounce, she discovered just the right combination of delicate sweetness, light crunch and old-fashioned goodness to delight cookie lovers of all ages. Today, Elaine and her two sons, Max and Sam, are sharing the smiles one delectable cookie at a time. Yum