OptUP
We know eating healthy can feel hard – that’s why we’re dedicated to changing the way America eats. OptUP is a nutrition rating system to simplify choosing nourishing foods. Our goal is to make it simple and sustainable for you to shop and eat well, and that starts with understanding the food you’re buying today. Our Registered Dietitians are experts on cutting edge evidence-based nutrition science, not to mention total foodies, and they bring that expertise to your fingertips with OptUP. OptUP helps you shop healthier on your terms, because simple changes can have a meaningful impact on your health over time.
Nutrition Ratings
Driven by our team of expert Registered Dietitians, nutrition ratings are calculated by leveraging data science, evidence-based nutrition information and machine learning to rate foods on a simple scale from 1 to 100. The more nutritious the food, the higher the nutrition rating. To check nutrition ratings as you shop, simply look for the nutrition information on each product page. You can use nutrition ratings to quickly compare similar products and add better-for-you items
How is Food Rated?
OptUP analyzes the food label, including the ingredients, to calculate a product’s nutrition rating. Ratings are based on 100g of solid food or 240ml of beverage.
OptUP Favorites
We know you love all types of food. We’re foodies too. The key to choosing nourishing foods is finding the right balance. Our nutrition rating system uses red, yellow and green indicators to help you balance your cart and find better-for-you foods faster. Some of the items you want may be in the red category; save that portion of your cart for things you really love. Strive to select better-for-you options in the green category in areas where you’re willing to be more flexible and try new things.
Green (Items Rated Between 71-100):
Eat more of these foods! They tend to be lower in saturated fat, sodium, sugar and calories, and are typically higher in fiber, protein, unsaturated fat, fruits, vegetables, nuts and whole grains. Guideline: 50% or more of your cart.
Yellow (Items Rated Between 41-70):
These foods fall somewhere in the middle. They may be higher in saturated fat, sodium, sugar and calories and may be lower in fiber, protein, unsaturated fat, fruits, vegetables, nuts, and whole grains compared to green foods in the same category. Guideline: 40% of your cart.
Red (Items Rated Between 1-40):
Enjoy these foods mindfully and in smaller portions. These foods may have more saturated fat, sodium, sugar and calories and are likely lower in fiber, protein, unsaturated fat, fruits, vegetables, nuts, and whole grains. Guideline: 10% or less of your cart.
Green (Items Rated Between 71-100):
Eat more of these foods! They tend to be lower in saturated fat, sodium, sugar and calories, and are typically higher in fiber, protein, unsaturated fat, fruits, vegetables, nuts and whole grains. Guideline: 50% or more of your cart.
Yellow (Items Rated Between 41-70):
These foods fall somewhere in the middle. They may be higher in saturated fat, sodium, sugar and calories and may be lower in fiber, protein, unsaturated fat, fruits, vegetables, nuts, and whole grains compared to green foods in the same category. Guideline: 40% of your cart.
Red (Items Rated Between 1-40):
Enjoy these foods mindfully and in smaller portions. These foods may have more saturated fat, sodium, sugar and calories and are likely lower in fiber, protein, unsaturated fat, fruits, vegetables, nuts, and whole grains. Guideline: 10% or less of your cart.
Why Use OptUP?
Research has shown that a healthy eating pattern, focused on a variety of nutrient-dense foods, can improve your health. OptUP removes the guess work when asking “Is this healthy?” It makes focusing on your health simple and fun, all while keeping taste in mind.
Tools & Resources
