You can smile confidently when you use Colgate Total Whitening + Charcoal Paste Toothpaste. It not only offers the benefits of regular toothpaste but also refreshes and whitens teeth by gently removing surface stains. This teeth-whitening toothpaste is specially formulated to eliminate stains and fight against cavities, plaque and gingivitis while preventing the occurrence of new stains and tartar buildup.

• Fight Bacteria for 12 full hours* *vs non antibacterial fluoride toothpaste with twice a day brushing after 4 weeks
• Removes and Prevents New Stains
• Fights Bacteria on Teeth, Tongue, Cheeks and Gums for Whole Mouth Health
• Mint Toothpaste for Long Lasting Fresh Breath
• Helps Prevent Plaque, Tartar, Cavities & Gingivitis
• Now with Relief for Sensitive Teeth