A Sustainable Spring

April showers bring May flowers...and Earth Day! Here at Simple Truth®, we celebrate our love for the planet all year long with climate-friendly products and items free from 101+ artificial ingredients. Enjoy these special savings and have a sunny spring!

Personalized Savings from Simple Truth®

Get Cooking with Kiwifruit

Salmon with Mango-Kiwi Salsa Recipe
Kiwi Smoothie Bowl Recipe
Salmon with Mango-Kiwi Salsa Recipe
Kiwi Smoothie Bowl Recipe

Celebrate Earth Day with Climate-Friendly Sweets

Simple Truth® Plant Based Baking Mixes are planet and palate pleasing. Available in Sugar Cookie, Dark Chocolate Brownie and Chocolate Chip Cookie, there’s an indulgent mix for everyone.
A Sustainable Spring

Come See What’s New

Take a look at a few of the latest Simple Truth®️ products.
Organic Cinnamon French Toast Sticks

Organic Cinnamon French Toast Sticks

Now you can indulge in the deliciousness of French toast without the mess. Each thick and fluffy stick is made with only organically grown ingredients — no high fructose corn syrup here!

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Probiotic Trail Mix

Probiotic Trail Mix

Creamy, crunchy and totally tasty, this irresistible mix is a simple way to add flavor and extra probiotics to your day.

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Organic Carrot Ginger Salad Snack

Organic Carrot Ginger Salad Snack

Now you can enjoy all the great flavors of a salad by the handful. Dried kale, carrots, chickpeas and more make this a hearty, feel-good snack.

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Blueberry Protein Waffles

Blueberry Protein Waffles

Why not start the day with toasty, golden waffles? These are as filling as they are delicious with 12 grams of protein and 21 grams of whole grains per serving.

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Organic Veggie Tray with Ranch Dip

Organic Veggie Tray with Ranch Dip

Fresh snack spread? Done! These USDA organic veggies are washed and ready to eat. Just set this tray out for a bright, satisfying snack in no time.

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Sea Salt Baked Pretzel Thins

Sea Salt Baked Pretzel Thins

Get your salty fix with these light and airy pretzel thins. Enjoy them fresh from the bag or with your favorite dip.

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Organic Cinnamon French Toast Sticks

Organic Cinnamon French Toast Sticks

Now you can indulge in the deliciousness of French toast without the mess. Each thick and fluffy stick is made with only organically grown ingredients — no high fructose corn syrup here!

Shop New Products
Probiotic Trail Mix

Probiotic Trail Mix

Creamy, crunchy and totally tasty, this irresistible mix is a simple way to add flavor and extra probiotics to your day.

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New Products from Kroger Brand

Seasonal Inspiration

Fair Trade All Day

From breakfast to dessert, Simple Truth® makes it easy to serve up fair trade goodness from morning till night.Shop Fair Trade Finds
Fair Trade All Day

Three Ways to Enjoy Organic Romaine Hearts

Fresh and crunchy Romaine Hearts are washed and ready to eat for easy and flavorful dishes.See the List
Three Ways to Enjoy Organic Romaine Hearts

Dip Into Fresh

Whether you’re gathering to celebrate Cinco de Mayo or a high school graduation, dips are an easy, crowd-pleasing app.Shop Dips
Dip Into Fresh

Fresh Ideas for Spring Flings

Simple Truth’s cleaner, greener housewares and staples make cleanup a breeze. Plus, they’re gentler on the planet.Shop Housewares
Fresh Ideas for Spring Flings
Simple Truth® is available exclusively at The Kroger Co. Family of Stores.